Habits for Better World Project
Enabled users to adopt sustainable habits with strategic frameworks and intuitive organization website.
Overview
Habits for Better World is a non-profit organization that is working towards creating a sustainable future by promoting sustainable habits among people.
I have been volunteering with this organization since May 2024 through different phases of organization's growth, right from initial research to creating strategies to help users adopt sustainable habits. Currently, I am working as the Website Design Lead for the organization and I am responsible for the overall user experience and user interface of the organization's website. For this, I regularly coordinate with the branding team, content team and the social media marketing team to ensure the website is aligned with the organization's goals and objectives.
My Contribution
The Outcome
- Generated comprehensive insights report on blockers, motivators and misconceptions in adopting "Plant-Forward Eating Habits for Sustainable Living" topic based on desk research with 100+ articles, 40+ participant surveys and generative UX research.
- Strategized and redesigned habitsforabetterworld.org website for an intuitive and effortless onboarding experience.
- Collaborated with the branding team, content team and the social media marketing team to ensure the website is aligned with the organization's goals and objectives.
Research Phase
Our organization's goal was to understand the blockers, motivations and misconceptions hindering users from adopting different sustainable habits. Our founding team had already identified the key concerning topics to work on and divided the cohort of 300+ volunteers into teams to focus on one specific topic of research based on their interests.
My team's topic was to understand the blockers, motivations and misconceptions hindering users from adopting Plant-Forward Eating Habits for Sustainable Living. My research process for this project involved three phases: Desk Research, Participant Surveys, and Generative UX Research.
Research Highlights
Research Highlights Slides
Design Phase
Based on the insights from 16+ research groups on various topics ranging from Plant-forward diet, to Mindful Use of AI, our founders came up with the Multi-touchpoint framework to bring about a measurable behavioral change amongst the users.
1. Habit Building Strategy
We synthesized research-backed core principles that would actually drive users to adopt sustainable habits as below
2. Website Redesign Strategy
To enable users to build habits as per the Habit Building Strategy, I created the Website Conversion Strategy, designed new user journeys for different types of users visiting the website.
3. Redesign of the Website
I collaborated with the branding team, content team and the social media marketing team to ensure the website is aligned with the organization's goals and objectives. Visit the website habitsforabetterworld.org
Impact & Learnings
My Learnings: Designing for end-to-end systems, collaboration across large teams, objective and progressive product building and innovation.